Top 10 Things You Need To Know About Updating to Eloqua10 Did You Know:
  • Eloqua10 has a dramatically shorter learning curve and accelerates time-to-execution with its intuitive user interface that allows anyone to create emails, landing pages and forms with ease.
  • You can start using automation to help do more in less time. Using the Campaign Canvas as a centralized starting point, the average user can easily add next steps to a standard campaign, such as a webcast invitation.
  • With easy-to-use editors and powerful segmentation tools, you can become even less reliant on technical marketing/database resources to execute your campaigns.

Just how different is Eloqua10?
When you first see it, you’ll notice the difference in the user experience right away!  It was built using the same developer tools used by Apple and is meant to streamline your workflow and shorten the learning curve. The goal? To make your job easier and faster. One of the biggest changes is in the reporting module, now called Eloqua Insight. It’s very robust but it’s definitely a different approach from what you’re used to in Eloqua9.

Will Eloqua10 have the same features as Eloqua9 in future?
Eloqua10 reflects market innovation and the changing needs of our savvy customers. This can be seen in such areas as cloud connectors, mobile and social media, or simply improving the way things are done.  While all the core marketing automation capabilities are part of Eloqua10, there are some features in Eloqua9 that are still being developed. In addition, we’re adding many new features – or re-architecting of modules – that our customers have asked for. No matter what version of Eloqua you use, we are 100% committed to ensuring you are successful.
 
Using Eloqua10 may bring a big change to our processes.
While Eloqua10 seems different, it’s really the same foundation with a fun and more intuitive interface on top. If you know how to launch a campaign in Eloqua9, you can quickly adapt to Eloqua10. Our goal has always been to minimize disruption to your business, so we’ve invested considerably to prepare your organization for the change.  We will work with you to assess the impact of this change, prepare the impacted audience and plan the implementation to ensure that the success can be sustained. You’re not alone!

Can I transition? How do I know if it’s right for my business?
Yes, if you will have a positive user experience after transitioning to Eloqua10 you are a candidate! How will you know? Eloqua’s dedicated Transition Team will perform a detailed analysis to make sure you know what’s involved. You’ll be making an informed decision before saying “yes.” [If you are on Eloqua Enterprise, talk to us to establish when is the best time for you to move.]

How soon can I move? What do I need to do?
We are currently updating clients from Eloqua9 to Eloqua10 and if you are interested please visit http://customers.eloqua.com/UpdateMe to sign up!

How long does it take to transition?
The actual effort to transition the application is less than a day! However, the duration of the process depends on how quickly you can complete pre-transition training and ready your team for the changes. Our approach is to help you manage the change and be prepared for it, rather than a “lights out” approach. You should plan for transitioning over a few weeks from the time you express interest, depending on the scale and pace that your organization is ready.      

Will my existing database, assets, campaigns and related data be transitioned?
All your current active assets, campaigns and data will be transitioned. Your CRM integration will remain as is and does need not be changed.

What support will I get from Eloqua during transition?
Our goal is to make you as strong in Eloqua10 as you are in Eloqua9, so we’ve developed a customized training and support plan that’s specific for transitioning customers. Additionally our Smart Transition approach ensures that you are successful in hitting the ground running with a 3-4 hour session that allows you to build a live campaign on the day after the actual transition to Eloqua10.

What kind of support will I get after transitioning to Eloqua10?

You will continue to get support from our Product Support team by directly contacting  any of our existing support channels i.e. phone support, online support via the Support Portal. We are so committed to your success that you will even hear from our Executive Leadership team after the transition!

I want to stay on Eloqua9. Do I have to transition?
Our commitment is to allow you to benefit from Eloqua9 as long as you want, as we continue to invest in both Eloqua9 and Eloqua10. Eloqua10 represents the future of our company. The technology behind Eloqua10 (HTML5) allows us to focus on bringing market innovation to our clients quickly. We will be ready to assist you when you’re ready to make the change.